Graphic Design Services

Packaging Design Services

Your packaging is your silent salesperson — it communicates quality, builds trust, and makes the buying decision before a word is spoken. IN·DETAIL designs product packaging and labels for FMCG, retail, and consumer brands across South Africa that command shelf space and drive purchase decisions.

Get a Packaging Design Quote All Design Services ↗
What's Included

Packaging that sells
from the shelf.

Box & Carton Design

Retail box, carton, and outer packaging design with full dieline — ready for print production at any South African or international printer.

Label Design

Product label design for bottles, jars, bags, cans, and any substrate — designed to the exact dieline specifications of your container.

Bag & Pouch Design

Stand-up pouches, sachets, paper bags, and flexible packaging design — including gusset, zipper, and window considerations.

Gift & Premium Packaging

Luxury gift boxes, branded tissue paper, ribbon, and premium unboxing experiences that elevate your product's perceived value.

Regulatory Compliance

We ensure your packaging meets South African labelling requirements — including nutritional information, barcodes, and legal copy placement.

Print-Ready Artwork

Final files prepared to your printer's exact specifications — correct colour profiles, bleed, crop marks, and spot colour or CMYK output.

Our Process

From brief to
shelf-ready packaging.

01
Brief & Product Analysis

We review your product, target consumer, retail environment, competitors, and brand positioning. Great packaging design starts with understanding exactly what your product needs to achieve on shelf.

02
Concept Development

We develop 2–3 distinct packaging design directions, each with a different visual approach — exploring hierarchy, colour, typography, and structural elements before you select a direction.

03
Refine & Apply

Your chosen direction is refined and applied across all packaging variants in your range — ensuring visual consistency and shelf impact across the full product family.

04
Print-Ready Delivery

We prepare and supply print-ready artwork to your printer's specifications, including dielines, colour profiles, and all required technical information — and manage the proofing process.

FAQ

Common Questions
About Packaging Design.

Do you provide the packaging structure (dieline) or just the graphics?
We provide the graphic design applied to the packaging dieline. We can work with a dieline supplied by your packaging manufacturer, or source/create the structural dieline as part of the project. For completely custom structural packaging design (the shape itself), we collaborate with specialist packaging engineers.
Do you supply print-ready artwork?
Yes. We supply fully print-ready artwork files to your printer's exact specifications — including correct colour mode (CMYK or spot colours), bleed, crop marks, overprint settings, and all linked fonts converted to outlines. We've worked with most major South African print suppliers.
Can you design a range of product variants to look cohesive?
Absolutely — product range cohesion is a speciality. We design packaging systems where each variant is clearly differentiated (by flavour, size, or product type) while maintaining the visual family that builds brand recognition across your entire range.
Do you help with South African food labelling regulations?
Yes. We are familiar with DAFF and NRCS labelling requirements, Regulation 146, and the R3 draft regulations for food and beverage products. We ensure all required information — nutritional information, allergens, country of origin — is correctly placed and legible.
Can you redesign existing packaging?
Yes — packaging redesigns and brand refreshes are a significant part of our work. Whether you need to modernise a dated design, reposition a product in the market, or maintain brand equity while updating the look, we approach packaging redesigns strategically.
Also Explore

Related
Services.

01

Brand Identity Design

Build the brand system that your packaging is an expression of.

↗ 02

Print Design

POS displays, shelf talkers, and in-store print materials to support your product launch.

↗ 03

Marketing Collateral

Trade show materials, sell sheets, and retail support collateral to accompany your packaging.

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Get a Quote

Get a Quote for
Packaging Design.

Ready to create packaging that wins on shelf? Tell us about your product and we'll respond with a tailored proposal within 24 hours.

📞
Call Us
011 021 3156
✉️
Email Us
hello@in-detail.com
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Visit Us
Bedfordview, Johannesburg, SA